After months of planning, your conference is just around the corner. These large events are always a whirlwind. Hosting, feeding, and educating thousands of people at once requires careful coordination and lots of hard work, so when it all ends, how can you step back and make an objective evaluation?
At Overland Park Convention Center, we’ve hosted countless conferences for industries of all kinds, so we know a fantastic event when we see one. If you want to learn how to measure conference success, read on.
We can tell you what to look out for in the days and weeks following your conference to determine if the event made a positive impact on your attendees.
A Sold-Out Crowd
One more obvious mark of event success is the attendance. If your conference stays bustling with attendees, and each event, meal, and speaking engagement is filled with guests, then you may have a hit on your hands.
You should also keep an eye on the attendance of individual sessions throughout the conference. If a speaker connects with their audience, their sessions may become more popular over the week.
Good Food
Any event, from a conference to a holiday ball, needs food. You may not think food has a major impact on your conference’s success, but people look forward to their included meals all day.
When your event’s food stands out, so will your conference. Fortunately, when you host an event with OPCC, you can feel confident that our award-winning executive chef will wow your attendees.
Meals also keep attendees energized throughout the day, so they can continue to get the most out of their conference. They also serve as built-in networking opportunities. Not to mention, a delicious meal can raise the attendees’ opinion of the event as a whole.
Generous Returns
You can also measure a conference’s success by measuring things like booth engagement, lead generation, and brand exposure. When your sponsors and partners feel that they’re getting a positive return on their investment, then your conference did exactly what it needed to.
Positive Feedback
Of course, if your guests truly love your event, they might tell you! At Overland Park Convention Center, we value guest feedback, and we know it’s one of the best methods for how to measure conference success. We send surveys out to clients to determine what worked and how we could improve, so don’t be afraid to do the same for your guests. Even if your conference was fantastic, it can always get better.
Make Your Event a Success at OPCC
At Overland Park Convention Center, we do everything we can to make your event a success. So, while you plan a conference and juggle the many responsibilities that come with such an undertaking, allow our team to help make the process a little easier.
Contact us to learn more about our services, or receive a free estimate with our treatment planning tool. Team up with our event professionals and make your conference a smashing success.
