A successful business conference has countless moving parts. From contacting guest speakers to catering luncheons, planning a conference requires careful planning. And none of it would be possible without sponsors. Conference sponsors provide the resources necessary to host the perfect event.
By providing financial support to a conference, sponsors give attendees the tools they need to get the most out of an event. But that’s not the only reason someone might consider sponsoring a conference.
At Overland Park Convention Center, we’ve seen firsthand how sponsors benefit from supporting a conference in their industry. Read on to learn more about the benefits of conference sponsorship opportunities.
While we don’t provide sponsorship opportunities ourselves, we’ve compiled information about how sponsoring a conference can help your business or organization thrive.
Benefit #1: Spreading the Word
One big benefit of sponsoring a conference is getting new eyes on your brand. If you want to attract business partners or clients, sponsoring a conference gets your name and your values out into the world.
When you sponsor a conference, your company’s name and logo may appear on official event signage and memorabilia. Sponsoring a conference can also connect you with other prominent members of your industry.
When you sponsor an event like this, you’re not just helping bring an event to life; you’re also collaborating with other industry professionals.
Conference sponsorship opportunities help you build your business and lay the groundwork for future partnerships.
Benefit # 2: Enjoying the Spotlight
If you choose to sponsor a conference, you don’t just need to work behind the scenes—you can also engage with attendees directly. For instance, conference sponsors may have the opportunity to headline a keynote speaking event.
If you’re sponsoring a conference to spread the word about your brand, then a speaking engagement provides the perfect opportunity to share your organization.
Of course, event sponsors receive admission to the conference, so you don’t need to participate in a speaking engagement to network. Feel free to walk the floor or attend luncheons during the event. This way, you also see for yourself how your sponsorship contributed to a successful conference.
Sponsor an Event and Experience the Benefits Yourself
Sponsors help bring a conference to life. If you want to help build the conference your industry deserves, reach out to our team at Overland Park Convention Center.
While we don’t facilitate sponsorship opportunities directly, we can talk about building an event from the ground up.
At OPCC, we offer a wide range of event spaces, like our exhibition halls and ballrooms, and a number of complimentary amenities, like A/V services and event set-up and take-down.
Our team members support your conference planning needs, so reach out and get started.
