Effective marketing is about more than just setting up a single billboard and calling it a day. The best marketing strategies take into account consumers’ behaviors and preferences. You need to be able to predict how people think, so you can cater to their needs.
If you’re promoting a conference and you want to maximize the number of attendees, then this blog is for you.
At Overland Park Convention Center, we want to make the event planning process easier, and that starts with the marketing. Take a look at our list of the dos and don’ts of marketing for business conferences and see how you can optimize your promotional efforts today.
Don’t Rely on Traditional Media
As you’re marketing for business conferences, it’s always important to make sure that your business strategy takes modern trends into consideration. If you’ve never advertised on social media, it may be an intimidating idea, but don’t let that stop you. That’s not to say you have to exclusively advertise online—traditional marketing still has its place in the modern landscape.
Do: Diversify
Instead of marketing your conference entirely online or through traditional methods, consider a blend of the two.
Build a social media page for your event, but at the same time, why not reach out to a newspaper to place an ad? You could also put flyers around local businesses and office parks. This way, you can reach a larger audience.
Don’t: Post Sporadically
As you build a social media presence, be sure that you’re not posting randomly. Sporadic posting may lead your followers to become disinterested in your page.
The inconsistent posting of information surrounding your conference may communicate a lack of professionalism to some of your followers.
Do: Stick to a Schedule
You should stick to a schedule as you’re marketing for business conferences. In the weeks and months leading up to your event, be sure that you’re never too far from your audience’s minds.
This can be a tightrope walk, as you don’t want to inundate your viewers and risk annoying them. But you do want to maintain a strict posting schedule so followers are consistently reminded about your event.
Don’t: Settle for a Subpar Venue
As you’re marketing your conference, you need to make sure that your venue will impress. Attendees disappointed by the quality of your venue might not return next year.
Additionally, a premier venue can elevate your marketing—people will be more likely to attend your event if the location is something special.
Do: Consider OPCC
This is why you should consider meeting with our team at the Overland Park Convention Center. Our venue has a variety of useful amenities, like audiovisual services and delicious food and beverage options. Schedule your conference at a venue that speaks for itself.
If you think that sounds like something you’re interested in, then take a look at our virtual event planning tool. Just answer the provided questions, and we’ll send you a free quote based on your answers. It’s never been easier to begin planning your perfect event with OPCC.
