Brand Refresh
Updated logo and branding elements, reflecting the center’s evolution and future vision.
Executive Chef David Ruiz
Introducing award-winning Chef David Ruiz, bringing bold innovation and sustainability to our culinary program.
LANDSCAPE TRANSFORMATION
Completion of a multi-phase landscape and lighting project, enhancing guest experience, safety, and sustainability.
Record-breaking revenue
2024 marked the highest gross revenue in the convention center’s 23 year history — a milestone year for business growth and performance.
“It’s with immense pride that I reflect on the remarkable strides we made in 2024. We not only reached our highest grossing revenue in the convention center’s history, but more importantly achieved our highest customer satisfaction scores aT THE SAME TIME.
We continued to elevate the guest experience with the addition of James Beard competition-winning Executive Chef David Ruiz, whose culinary leadership is reshaping our food and beverage program with a fusion of creativity inspired by natural and sustainable products. We also completed a multi-phase landscape and lighting transformation, bringing beauty, safety, and intention to every inch of our exterior spaces.
In addition, we proudly added to our growing list of awards and industry recognitions — including national and regional honors for excellence in service, hospitality, and culinary innovation.
These accomplishments are a direct reflection of our team’s experience, passion, and unyielding commitment to just say “yes”. I am grateful for every employee who played a role in this extraordinary year, and for our clients, partners, community, and the CITY OF OVERLAND PARK who continue to place their trust in us.
As we look ahead, we do so with energy and purpose to remain an industry leader in service, innovation, and client satisfaction.”
– Brett C. Mitchell, General Manager
SURVEY SCORES
In 2024, our staff achieved our highest overall survey score to date — an impressive 4.79 out of 5. This score reflects the consistent dedication of our team to deliver exceptional service across every event. Our post-event surveys, distributed to all clients, measure a variety of key performance areas to ensure we not only meet but exceed expectations. These results help us create more meaningful experiences and raise the bar for every event we host.
NAKA-KON ANIME CONVENTION
Every year, voice actors, musicians, cosplayers, artists, designers and industry experts come to the convention center to catch performances, join in cosplay competitions, and learn about working in the anime, manga, and music industries.
In 2024, Naka-Kon generated 2,029 total room nights, contributing an economic impact of $2,138,812 to the local community.
Catholic Charities Foundation of Northeast Kansas – Snow Ball Gala
The 50th Annual Snow Ball returned to the Overland Park Convention Center in 2024 for a milestone celebration of hope, generosity, and community impact. One of the largest philanthropic galas in the Kansas City region, this elegant evening raises critical funds for Catholic Charities’ programs supporting local families in need — including food assistance, housing, and healthcare access.
In 2024, the Snow Ball Gala generated 70 peak rooms and contributed an economic impact of $410,660 to the local community, continuing its legacy as one of the region’s most inspiring and impactful events.
Associated Wholesale Grocers
Associated Wholesale Grocers (AWG), the nation’s largest cooperative food wholesaler, serves over 1,100 member companies and 3,400 locations across 33 states. Their annual trade show brings together industry leaders, vendors, and retailers to showcase the latest in grocery innovation.
In 2024, the AWG trade show generated 1,005 total room nights, contributing an economic impact of $993,750 to the local community, reinforcing its importance to both OPCC and the region.
2024 ACTUALS
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Number of Events
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Attendance
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Total Revenue
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Total Expense
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Total Income
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190
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302,317
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$14,489,589
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($13,375,304)
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$1,114,285
Economic Impact
Month
-
January
-
February
-
March
-
April
-
May
-
June
-
July
-
August
-
September
-
October
-
November
-
December
-
TOTAL
Total Event Impact
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$2,772,835
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$3,585,744
-
$4,728,151
-
$2,493,818
-
$4,110,372
-
$1,069,750
-
$1,917,043
-
$2,232,094
-
$3,823,118
-
$5,919,978
-
$5,438,855
-
$2,646,266
-
$40,738,025
In 2024, Overland Park Convention Center launched a bold new brand identity — one that mirrors our evolution and our vision for the future. From visual clarity to user-first design, this refresh positions OPCC as a modern leader in the event and hospitality industry.
NEW LOGO & IDENTITY
Our updated logo was designed to represent who we are today — a forward-thinking, nationally recognized convention center — while maintaining roots in trust, clarity, and professionalism.
With cleaner lines, simplified structure, and versatile formats for digital, signage, and print, this refreshed identity strengthens brand consistency across all platforms and applications.
EVOLVED COLOR PALETTE
Our new color palette reflects the tone of the modern OPCC: calm, confident, and forward-looking. Carefully selected for visual balance, accessibility, and versatility, each color works seamlessly across digital platforms and printed materials.
We also prioritized accessibility, ensuring strong contrast and readability for all users — including those with visual impairments. This thoughtful approach helps us create materials that are inclusive, easy to read, and consistent across every guest touchpoint.
Typography refinement
Typography plays a vital role in both brand perception and user experience. Butler Light and Medium offer a classic, editorial look for headlines, while Proxima Nova provides clean, modern readability for all digital and print body content.
Our font choices improve hierarchy, accessibility, and cross-platform consistency — creating a seamless experience whether someone is browsing our website, reading signage, or flipping through a program.
VIRTUAL TOUR VIDEO
In 2023, we promised a new era in venue exploration — and in 2024, we delivered. OPCC launched a reimagined virtual tour video series, combining visuals with storytelling that captures the full scale and flexibility of our event spaces.
These videos offer planners and attendees an immersive, dynamic look inside our facility — reflecting our bold new identity and reinforcing our commitment to delivering exceptional event experiences across every touchpoint.
This rebranded series provides a first-hand, virtual experience for those planning meetings, trade shows, banquets, and consumer events — from anywhere in the world.
WELCOME EXECUTIVE CHEF DAVID RUIZ
In 2024, Overland Park Convention Center proudly welcomed Executive Chef David Ruiz, a nationally recognized culinary leader with over 20 years of experience. Chef Ruiz has earned multiple prestigious awards, including:
- Fine Dining Chef of the Year (2024) – International Produce Association
- Blended Burger Contest Winner (2018) – James Beard Foundation
- Food Network Champion (2022) – It’s CompliPlated
With a passion for innovation, sustainability, and fresh, locally sourced ingredients, Chef Ruiz is redefining OPCC’s culinary experience.
CULINARY INNOVATIONS
Chef Ruiz has introduced a series of transformative initiatives at OPCC, elevating our culinary offerings and reinforcing our commitment to sustainability:
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New Menu Selections: Crafting innovative dishes that blend classic flavors with modern techniques, Chef Ruiz emphasizes the use of fresh, locally sourced ingredients.
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Sustainability Efforts: Under his leadership, OPCC has expanded waste reduction programs, including composting food scraps and donating surplus meals to local organizations, aligning with our dedication to environmental responsibility.
“CHEF RUIZ has brought incredible creativity and passion to our culinary team. His innovative approach and dedication to sustainability have elevated our in-house offerings, providing guests with an exceptional dining experience that sets OPCC apart. His influence can already be seen in our new partnerships, menu enhancements, and continued focus on responsible sourcing.”
Jessica Corona, Director of Food & Beverage
FOOD & BEVERAGE DIVERSION REPORT
Month
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January
-
February
-
March
-
April
-
May
-
June
-
July
-
August
-
September
-
October
-
November
-
December
-
TOTAL
Total Landfill Diversion (lbs)
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8,015
-
8,671
-
9,312.5
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8,232.5
-
8,027.5
-
4,742.5
-
4,275
-
5,570
-
8,675
-
8,475.5
-
5,357.5
-
4,559
-
83,913
“At OPCC, I believe every dish is an opportunity to make a difference — for our guests, our team, and the planet. From forging partnerships with local farmers to reducing food waste through community recovery programs, we’re proving that large-scale hospitality can be both exceptional and responsible. My goal is to lead a kitchen that prioritizes health, sustainability, and education — not just for those we serve, but for the people who make it all happen behind the scenes.”
David Ruiz, Executive Chef
ELEVATING FIRST IMPRESSIONS
From the moment guests arrive, they’re now greeted by thoughtful, layered plantings and elegant hardscapes that complement the architecture and elevate curb appeal.
- Completed hardscape and drainage improvements along College Blvd. and Icon Tower
- New limestone ledgerock walls and screening hedges at the Woodson Street parking lot
- ADA-conscious transitions and updated paver systems for improved accessibility
- Strategic exterior lighting for improved guest safety and nighttime aesthetics
PLANTING WITH PURPOSE
The updated landscaping isn’t just beautiful — it’s intentional, adaptive, and sustainable. More than 100 new plantings were chosen for seasonal interest, native resilience, and pollinator support, including:
- Northwind Switch Grass for structure and movement
- Wild Ginger & Blue Zinger Sedge for shaded ground cover
- Little Lime Hydrangeas & Candy Corn Spirea for vibrant color throughout the seasons
- Buffalo Juniper & Densiformis Yew for evergreen texture and winter interest
Each area — including the Icon Tower entrance, loading dock, chiller wall, utility yard, and parking lot buffer zones — was redesigned with aesthetics and sustainability in mind.
COMPLIANCE & SUSTAINABILITY HIGHLIGHTS
- Native and adaptive plants selected for low water use
- Improved site drainage to reduce runoff and erosion
- Energy-efficient lighting upgrades
- Enhanced visual screening and safety around service zones
- Designed in accordance with city ordinances and accessibility standards
“This project was about more than just plants and pavers — it was about delivering on a long-term vision to create a more welcoming, beautiful, and sustainable environment for our guests, clients, and staff. Every element, from lighting to landscaping, was intentionally designed to enhance the overall experience while supporting long-term maintenance, accessibility, and environmental responsibility.”
George Middleton – Director of Operations
GOLFING FOR A CAUSE WITH HOPEKIDS
In August 2024, Overland Park Convention Center staff participated in the HopeKids Golf Classic Tournament at Nicklaus Golf Club at Lionsgate, supporting children with life-threatening illnesses.
As a HopeKids state board member, Britaney Wehrmeister helped run the event, while additional OPCC team members Justin Johnson, Scott Riesterer, Ashley Flagler, and Barb Silin played as a foursome to support the cause. HopeKids Kansas City provides events and resources for children and their families, offering support and encouragement. OPCC is proud to partner with this incredible organization. Learn more about HopeKids Kansas City.
All charitable giving
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Alzheimer’s Foundation of America
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American Heart Association
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Arts & Recreation Foundation of Overland Park
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Blue Valley Education Foundation
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BioKansas
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Boys & Girls Club of Greater Kansas City
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Christian Okoye Foundation
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Curing Stomach Cancer
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HopeKids Kansas City, Inc.
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Johnson County Community College Culinary School
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Marine Corps (Toys for Tots)
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Midwest Auto Care Alliance
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United Way
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World Parkinson Day
All Industry Accomplishments
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Fine Dining Chef of the Year, International Produce Association – David Ruiz
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Top 25 Centers of Excellence, EXHIBITOR Magazine
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Prime Site & Top Destination Award, Facilities & Destinations Magazine
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Emerging Leaders Graduate, Aramark – Luis Izurieta
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Best Meeting & Conference Facility, Ingram’s Magazine
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GBAC STAR Facility Accreditation, ISSA
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Friend of Johnson County Extension Gardeners Award, K-State Research and Extension
OUR PARTNERS
OUR SPONSORS
2025 Outlook
- Installation of new exterior signage, reflecting OPCC’s refreshed brand identity
- Major A/V technology upgrades to enhance production quality and hybrid capabilities
- Focus on affordability for events of all sizes — especially small meetings and banquets
- Enhancements in safety and security, reaffirming our commitment to attendee well-being
- Continued dedication to culinary sustainability and food recovery partnerships
“As we look ahead to 2025, we’re continuing to build on the momentum from another record-setting year. With strong bookings already in place and exciting capital improvements underway, we’re well-positioned to keep raising the bar for excellence in every aspect of our operation.”
– Scott Riesterer, CMP – Director of Finance
